How to Structure Your Blog for SEO
Updated: Aug 25, 2020
You're putting in effort week in and week out to create the best content possible for your Ideal Clients... and you're killing it. The biggest hurdle is always starting and staying consistent - and you're already rocking it!
Now, it's time to ensure that Google is also reading, indexing, and serving up your blog to people outside your current clients when they're searching for the medicine you're giving online.
Ensure Google's Spiders Can Read Your Blog!
Yes, I mean spiders! But, don't worry, these aren't the scary spiders I personally freak out about when they're crawling around my condo with their scary spider legs. These are cute little spiders (like Lucas!) that crawl your blog, read what you're delivering, and then tell Google if your content is either bangin' or not!
See, since it's a spider, it can't read your blog like a human can! You have to talk to the spider in its own language so it can understand the medicine you're sharing! Here's how:
Use Keywords You Want to Rank For
Before we dive in, I want to make sure you understand the very first, most important rule of marketing: It's not about YOU. It's about your Ideal Client.
Therefore, refrain from loading a bunch of keywords you want to rank for into your blog. Only choose the most important and relevant keywords.
Google's Spiders are very smart and they'll know if you're keyword stuffing your blogs versus creating very useful and helpful content that give value to your Ideal Clients. Once you've decided on a couple very valuable and relevant keywords, place them within your Title, Headings, and Subheadings.
Structuring your blog with a logical hierarchy, using Title, Header Tags (Headings) and Subheadings is very important. Placing your keywords where the have the most impact both for humans and for Google's Spiders (also known as search engine crawlers) will ensure your blog is properly indexed with Google... and will be served up in search results!
A definition breakdown of headers for SEO
- Title: The title of your blog. Your title should have your most important keyword in it, while also being a very logical, straightforward preview that entices people to read what you're offering.
- h1: The first header. H1's tell Google's Spiders that this is one of your most important supporting pieces of the blog. Your H1 tag should contain your most important targeted keyword that relates both to your page title and your paragraph content.
- h2: Supporting content that's a subhead of your h1. This subhead should also include relevant keywords that relate to your h1, title, and paragraph content.
- h3: Final supporting content that's a subhead of your h2.
Think of each of these titles, headers, and subheads as a hierarchy of importance that structures your blog both so Google can index it and so it creates a pleasurable reading experience for your Ideal Clients.
Here's a logical blog structure you can follow:
Header 1 (h1)
Header 2 (h2)
Header 3 (h3)
h1 (new, important topic)
h2 (supporting point)
You don't have to use H1-H3 in every single blog, so don't force it if your content doesn't flow that way naturally. You will, however, have some longer blogs that need all 3 headers!
It'll take a few blogs to really get the structure down, and more time to get in the rhythm of structuring your blog for SEO.
Consistency is the name of the game here, and top-rated blogs don't pop up on the first page of Google overnight. Those little spiders are crawling millions upon millions of websites, delivering their own type of medicine, and even Google's Spiders need some time to analyze which medicine is actually delivering the cure (aka, the answers to search queries on Google).
As always, if you have any questions DM me on Instagram!